Thursday, October 31, 2019

The Society of Composers, Authors, and Music Publishers of Canada Essay

The Society of Composers, Authors, and Music Publishers of Canada - Essay Example With the laws that govern intellectual property being clear on the legality of the limited access to copyrighted songs on the internet, the demand for royalty from the authors causes confusion on the extent of justified free access to such songs. The case between the two entities begs the question of where to draw the line between the freedom for information access and the copyright laws. This research aims to explore the flawlessness of the Canadian copyright laws that stipulate that the free previews comprise fair dealing with the intent of research.   Using both CCH v. Law Society of Upper Canada and Alberta (Education) v. Canadian Copyright Licensing Agency (Access Copyright), explore the validity of the Canadian copyright law regarding the use of reviews for the purposes of research   This investigation hinges upon methods and mechanisms that aim to uncover answers to the research questions. The selected methods of research emanating from the significant research needs. The sources that the research utilizes are also accessible and available for analysis. This study shall take into consideration some legal principles and beliefs as regarding the application of the copyright law and the right of access to information in Canada and the world through. The study will concentrate on the information that exists and the interrelation of different entities on the validity and significance of copyright laws in a society with special interest to Canada and focus on the Society of Composers, Authors, and Music Publishers of Canada v. Bell Canada scenario.   The research will use different methods of investigations namely, documentary sources, interviews and questionnaires.

Tuesday, October 29, 2019

How Diversity and Multicutralism Affects My Daily Life Assignment

How Diversity and Multicutralism Affects My Daily Life - Assignment Example The rehabilitation has expectations, attitudes, and values and beliefs that must be implemented under my capacity as a nurse manager. The implementation requires a platform that embraces diversity and multiculturalism. There are issues within the limits of diversity and multiculturalism that I confront every day as a nurse manager. I contend with emotional conflict with my patients and subordinate workers due differential cultural perceptions. I handle mental, drug and substance that may elicit conflict if the individual is not from the same culture or language as me. Letting cultural or gender-norm context cloud, my judgment n my capacity as a nurse and it results in bias. However, at the back of mind I have guiding principles that I should respect. The principle applies to psychiatric cases where practitioners are supposed to accept, understand and expansive cultures when offering services and to relate to the cultures of others. I must have cultural competency at all times for efficient use of rehabilitation awareness and knowledge. The move enhances cross-cultural interventions (Wong-Hernandez & Wong, 2002). Diversity and multiculturalism enhance work performance at the rehabilitation facility. My management style features utmost teamwork in order to share ideas on how to deal with varied rehabilitation needs of the patients The understanding that there are different cultures and languages elicits the need to work with different people in order to work from different perspectives (Stanford Graduate School of Business, 2015). The perspectives inspire innovation where I administer rehabilitation procedures that do not cross or violate cultural, language, race or ethnic principles. It is my job to ensure that the patients feel comfortable irrespective of their origin or skin color and at the same time receiving the same level of service from nurses based on moral or professional obligation. I cultivate my management role by

Sunday, October 27, 2019

Problems of excessive meat consumption

Problems of excessive meat consumption PROBLEM Nowadays, meat consumption is becoming an uncontrollable problem. As a result of high consumption, different kinds of issues occurred. It is possible to sum these issues up in two major groups as health and environment. Red meat consumption linked to increase risk of total, cardiovascular, and cancer mortality. Meat consumption also increases the risk of diabetes. According to new research from Harvard School of Public Health (HSPH) when people eat more meat than usual, their risk of getting diabetes will be increased by 50 percent. In fact, same study shows that people who decreased their meat consumption lowered their diabetes risk will increase 14 percent. On the other side environmental problems are also vital. For instance, it ought to be 60 pounds of water to produce one pound of potatoes while 2,500 pounds of water for a pound of beef. Health Issues: Cancer There are a lot of studies about the relationship between diet and Cancer. According to the searches in England and Germany, the meat consumers are 40 percent more likely to have Cancer than the vegetarians. Again Harvard studies show that people who eat meat everyday have almost three times the colon cancer risk, compared to other people. There are many reasons for this result. During the cooking meat, some mutagenic compounds are produced like HCAs and they are very dangerous for our health. Polycyclic aromatic hydrocarbons are another reason for Cancer. Especially broiling and grilling meat produce these kind hydrocarbons (Meat Consumption and Cancer Risk). So, these chemicals penetrate our body via meat. Breast Cancer: The fat comes from animal products, such as meat and dairy products increases the rate of breast cancer. For women who can eat meat daily has an 8.5 times higher risk of this cancer than poorer women who can eat make once a month (Hirayama, 1978). Colorectal Cancer: Red meat is a great factor for colon cancer. According to another Harvard research, consuming beef, pork or lamb have approximately three times the risk compared to people that avoid these meats (Meat Consumption and Cancer Risk). Mainly, colorectal cancer is another effect of meat consumption. Prostate Cancer: As with breast cancer, if a man takes dietary fat, especially from animal products, increases his testosterone product and this causes increasing of prostate cancer risk. There are two large studies at Harvard University about this issue. According to one of them, the men who eat red meat everyday have 2.5 times risk compared to the men who eat it once a week (Giovannucci, et al., 1993). Put simply, meat consumption also causes prostate cancer. Other Cancers: In addition to these cancers, there are several researches about kidney, pancreatic and other kinds of cancer. Commonly, similar reasons such as much meat consumption and much intake of fat increase cancer risk. Otherwise, the same sources claim that vegetarian diets protect us against the cancer (Meat Consumption and Cancer Risk). Thus people have to avoid meat consumption. Heart Disease Vegetarian people’s intake of calories and fat is lower than non-vegatarians do. Thus, they have lower risk of heart disease. Regular consumption of red meat especially processed ones, increase mortality risk directly (Mayo Clinic, 2011). Meat consumption clearly causes deaths. Indirect Factors People who consumed high levels of red meat have less-than-healthy body weights. Meat consumption makes them also want to smoke and drink (Sarich, 2013). All these factors are another way to die younger. Environment Issues: Meat consumption has a big impact on the environment. It is considered as the most important reason for the Global Warming. Animal farming is the major source of carbon dioxide. Unfortunately there is no such a thing as sustainable, humane meat production. Changing the source of your meat and preferring farms which seem to be care about ecology do not change the facts. Any farm cannot change the effect of farm animals. The combined emissions of animals are more than all transportation systems. Lindsay Wilson compares the carbon footprints of five different American diets in her article titled ‘The Carbon Footprint of 5 Diets Compared’. As stated in the article, studies allocate diets in five different ways: Meat Lover Diet, Average Person Diet, No Beef Diet, Vegetarian Diet and Vegan diet. It is an important factor that the studies only attach importance to the emissions rates. They do not include storage, transportation emissions. http://shrinkthatfootprint.com/wp-content/uploads/2013/01/Plates.gif According to the article, ‘A vegetarian’s footprint is about two thirds of the average American and almost half that of a meat lover’. We can see that there is a huge difference between the vegetarian and meat lover life style in terms of carbon food print. On the other hand vegan diet leads the ecological nutrition as usual. The health secretary of U.K, Andy Burnham said that ‘Climate change can seem a distant, impersonal threat; in fact the associated costs to health are a very real and present danger’. He emphasizes that everyone should cut back on the amount of meat and meat products they eat. Even going meatless once a week (Meatless Mondays) has a big positive impact on the environment. Another ecological issue is the water consumption. According to the United Nations’ Food and Agricultural Organization’s report titled Livestock’s Long Shadow (2006) by the year 2050, 2/3 of the World population will lack clean water even for their basic needs. There is a hidden water use behind meat production. It takes 60 pounds of water to produce one pound of potatoes. On the other hand, it takes more than 20,000 pounds of water to produce a pound of beef. According to PETA, all but half of the water used in the U.S, used to raise the animals for food. We would save more water if we do not eat a pound of beef than we do by not showering for six months they say! As a result, in any case it is beneficial for us to cut back meat. Every small step is important. Graham Hill, the founder of TreeHugger.com states the importance of small steps in his Ted talk titled ‘Why I’m a weekday vegetarian’. At the end of his speech there is a very unique expression which give hope to us: ‘’If all of us ate half as much meat, it would be like half of us were vegetarians’’. SOLUTIONS At the present time, high numbers of projects have been developing about meat consumption in USA. Such as Meatless Monday, Eating Better, Tax Meat and Earth Friendly Diet Campaign. These projects are supported by society organizations, government and celebrities. Projects which are considerable are listed below: Meatless Monday: It is a project which encourages people not to eat meat on Mondays. The aim of this project is to improve peoples health. The project was founded by Sid Lerner in 2003. It is an association withJohns Hopkins Bloomberg School of Public Health. The reason that they choose Monday is that people are not exactly living healthy during weekends, so not eating meat on Mondays would help them to get back to their usual eating habits. Monday also represents a fresh start. In order to give a support to this project some celebrities are going meatless on Mondays. Such as; Sir Richard Branson (founder of Virgin Group), Denise Richards (actress), Jessica Simpson (actress, singer), Oprah (TV star), Kate Moss (model). Eat Better (Live Better): This movement believes that living better starts with eating better. In order to eat better, you need to be informed about food according to them. They share recipes varying on different needs as vegetarians, Low Carb, Sodium and Gluten free diets. Tax Meat: This movement Tax Meat is started by PETA (People for the Ethical Treatment of Animals). They are trying to convince the government to put tax on meat because of two reasons. One of them is animal products contain remarkable amounts of cholesterol and it is unhealthy to consume by people. Secondly, studies show that there is a connection between cancer and the consumption of meat. Take Extinction off Your Plate (Earth Friendly Diet Campaign): Take Extinction off Your Plate aims to save the wildlife by helping to decrease the amount of meat consumption across the country. It was launched in 2014 in Tucson, AZ. They started a campaign called Earth Friendly Diet. It basically supports being a vegan and it is trying to attract people into being a vegan. They claim thatâ€Å"By cutting just one-third of the meat from our diets, we can each save as much as 340,667 gallons of water, more than 4,000 square feet of land, and the greenhouse gas equivalent of driving 2,700 fewer miles a year.† EVALUATION Meat Consumption is one of the oldest habits of human life. Therefore cutting or even decreasing meat consumption is a huge mountain to climb. To convince people not to eat meat, it needs to be put forward certain reasons. Since it is about convincing; taxing the meat or in another words forbidding meat in a way, is not a steady solution. Wealthy part of the society won’t be coaction by taxing while the other part will. So this situation can easily cause social problems. For this reason Tax Meat project maybe a little part of the solution but definitely cannot be the best. Take Extinction off Your Plate is a kind of limited movement. The project intends to make people vegan. Given this evidence it may sound that it is an agreeable idea but in real it is not. Forwhy to want people be a vegan is leaving an alarming impression. In simple the cure is worse than the disease. When people heard that offer they may remain at bay. Eat Better Live Better project seems not to be adequate. Although it has some actionary parts, turnout of the project is just advisory, it is not satisfying, not like Meatless Monday. The project of Meatless Monday has a certain message. Those who partaken know what to do, why they are doing it and beyond that it is very easy to do, they don’t eat meat Mondays. Most of the people accept Monday as an opportunity for a fresh start to a new week. Meatless Monday followers are increasing each passing day. It is easier to start a plant-based lifestyle via not eating meat once a week. It will be much easier for willing people to become a weekday vegetarian first, which can be followed by a whole vegetarianism. This simple idea achieves a considerable amount of benefits. Works Cited Giovannucci, E., Rimm, E. B., Colditz, G. A., Stampfer, M. J., Ascherio, A., Chut, C. C., Willett, W. C. (1993). A prospective study of dietary fat and risk of prostate cancer. Journal of The National Cancer Institute, 1571-1579. Hirayama, T. (1978). Epidemiology of breast cancer with special reference to the role of diet. Preventive Medicine, 173-195. Mayo Clinic. (2011, September 16). Meatless meals: The benefits of eating less meat. Retrieved from The Website of Mayo Clinic: http://www.mayoclinic.org/healthy-living/nutrition-and-healthy-eating/in-depth/meatless-meals/art-20048193 Meat Consumption and Cancer Risk. (n.d.). Retrieved from Physicians Committe for Responsible Medicine: http://www.pcrm.org/health/cancer-resources/diet-cancer/facts/meat-consumption-and-cancer-risk Sarich, C. (2013, July 21). Harvard Says Reducing Red Meat Consumption can Extend Life by 20%. Retrieved from Natural Society: http://naturalsociety.com/reducing-red-meat-consumption-extend-life-20-percent/#ixzz2zdnAhdzY

Friday, October 25, 2019

Economic Pursuits of the Jews in the Middle Ages :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Economic Pursuits of the Jews in the Middle Ages   Ã‚  Ã‚  Ã‚  Ã‚  The Jews in the middle ages progressed economically through various occupations. Their economic status was very volatile for many reasons. No area of Jewish life in Western Europe offers such a perpetual change as the economy does. The Jews most specifically participated in international trade, crafts, slave trade, local trade, and most popularly in money lending.   Ã‚  Ã‚  Ã‚  Ã‚  The Jewish people participated in commerce in the countries of western Mediterranean . However, Jewish roles in commerce were rather limited because Syrian merchants in Gaul who supplied the population with luxury articles imported from the East monopolized the whole commerce scene . There would be a consistent war between Muslim and Christian fleets at sea, which left the Jewish merchants at a neutral status. As a result, Jewish merchants who were kidnapped at sea by pirates had a better chance of getting their ransom paid by their co-religionists . Jewish merchants had become very competitive which supposedly put some fear on others. Consequently, in 945, the Venetian government ordered its ship owners not to carry Jewish passengers .   Ã‚  Ã‚  Ã‚  Ã‚  Jewish merchants traded in amber, textiles, hides, arms, spices, precious stones, and other luxury articles . Their clientele consisted mainly of royal and ducal courts and the aristocracy, both secular and clerical . There were other groups engaged in international trade, and Jewish merchants were not the dominant role in the commerce scene . In the cities re-conquered from the Muslims in Spain, Jews played a decisive role in the revival of commerce and industry, and especially in the production and merchandising of clothing . As well, England’s Jewry had a role in commerce, too .   Ã‚  Ã‚  Ã‚  Ã‚  After the year 1100, The Jewish role in international trade began to decline . The Hansa cities began to replace the Jewish traders. Their ships were heavily armed, and were no match for the Jews .   Ã‚  Ã‚  Ã‚  Ã‚  Some believe that Jews controlled the slave trade . Jews were also accused of kidnapping Christian children and selling them to Muslims in southern Spain. The proportion of Jews among the slave traders was smaller than their proportion in international trade . Jewish participation in trading Christian slaves was limited because a Christian ruler sometimes protected it . The Jewish merchants faced many unfair obstacles because of blunt discrimination. The Christian merchants were not faced with these same obstacles such as not being able to trade other Christian slaves.

Thursday, October 24, 2019

“My Life had stood †a Loaded Gun †” Feminist Analysis Essay

This poem was written by the American poet Emily Dickinson around the year 1863. It is probably one of the most complex of all Dickinson’s poems because it does not have a single coherent and satisfactory interpretation. This is due to the fact that it exemplifies her technique of the ‘omitted centre’, a device by which the author omits information that is crucial to the understanding of the poem. Nevertheless, the aim of the present paper is not to discuss the manifold possible interpretations of the poem. Its aim is rather to try to explain it or analyze it from a feminist point of view, highlighting how it gives an image of a woman different from the one people are used to, as well as how it inverts the gender roles but accepting them at the same time. The speaker starts by presenting herself as â€Å"a Loaded Gun†, that is as a mortal weapon capable of killing and destroying. This can be understood as the poet’s rejection of the traditional ideas and images about femininity, she is portraying herself as strong and potentially active in opposition to the common ideas of weakness and passivity associated with women. Later on, in the third stanza, she will compare herself to a volcano, turning the possibility of destruction – a contingent fact up until that point – into a reality. So now she is not only telling the reader that she can be active, dangerous, and destructive, but she is actually being it: the previous threat is now an event. This image of the volcano is even more important because it is a common one, used also by Emerson – one of her greatest influences – to refer to the poet. The difference is that whereas in Emerson’s essay The Poet it is a rather benignant image – this of the volcano – used to portray the poet as a power of nature; in Dickinson’s poem it is a burning and destructive force. With this change in the meaning or connotation of the metaphor, she may be telling us that creation, carried out by a woman, is at the same time an act of aggression. This idea is closely related to the reading many feminists have made of this poem, seeing it as an example of how power in a woman can be seen as a danger or even a threat. As for the gender roles one may argue that there is a contradiction in this poem. On the one hand she depicts herself as the active force in her relationship with her â€Å"Owner† and â€Å"Master†. She speaks â€Å"for Him†; she fights for him and defends him from Salceda 2 his foes. It is important to notice how in the fourth stanza she guards his head while he sleeps, thus preferring or putting her role as defender before her role as lover, i.e. her masculine role before of her feminine role. It is better to kill for him than to lay with him. In this poem she is the â€Å"knight in armor† while the male is, as to say, the â€Å"damsel in distress†. But on the other hand, the reader is told at the beginning that her â€Å"Life had stood – a Loaded Gun – / In Corners† until her â€Å"Owner passed† and â€Å"identified† her. That is, she had no identity of herself; she did not exist as an individual endowed with consciousness until he found her. It is also important to notice that the vocabulary used in the first stanza depicts her as an object. Therefore all her representations of herself as the leading figure in the poem, the strong one, the powerful one are, in some way, undermined by the fact that, at the beginning, she is just an object endowed with subjectivity by a real and pre-existent subject – the male character – who then becomes an object himself. The idea that her subjectivity is only one borrowed from him can be clearly seen in that, throughout the poem, her only goal is to defend him, to protect him form his foes who are at the same time hers. Nonetheless, this dependence on a male subject is, if not denied, at least overcome in the last stanza where the speaker presents herself as immortal. Thus, if she will live long before he has died, her existence must be independent of his. If the last part of my analysis seems confusing and even contradictory, it is because the poem itself, as it has already been said at the beginning, is confusing and even contradictory. To sum up I would like to say that, from my point of view, the important point about this poem is how Dickinson’s attempt to break up with the traditional ideas of womanhood and gender roles, since it is based upon the traditional opposition between femininity/masculinity, passivity/activity, object/subject, proves itself in some way â€Å"futile†. One may notice that she is not defending femininity, or trying to posit it higher or at the same level than masculinity, but what she is doing is taking a male position. This may explain why she takes her identity from a man. She is opposing the fact that being a woman entails being passive and defenseless, but at the same time she is saying that her aggressive character appeared only after a man identified her. So, she is not pulling down the differences or the hierarchy existing between male and female, but interchanging the roles. Nevertheless, one should not think that Dickinson’s poem is a failure – from a feminist point of view –, but on the contrary it is a success, since she manages to highlight the difficulty, or even impossibility, of writing at the same time Salceda 3 from and against a preestablished language and a system of thought, which are the very bases of the discrimination of women.

Wednesday, October 23, 2019

Americanization in Poland

These days in Poland we can notice that the process of Americanization has proceeded. Every step we take, we face the influence of the American culture in our country and it does not surprise anybody or we do not even surmise that we take part in this phenomenon. Firstly, I have noticed that more than 90% of the music I listen to is in English. Even if the bands come from Sweden or Hungary the lyrics of their songs are still in English, usually in American English. Some people say that it overshadows Polish music a bit but it also makes us study the language to understand foreign lyrics. What is more, most of the movies I watch are American. They are from Hollywood and the cast of each movie is also American. It makes our national movies look a bit poorer than these from the USA but we have to admit that some of the American motion pictures are astonishing. However, really bad tendency is that we eat more and more junk food. Fast-foods are tasty but really unhealthy, full of carbohydrates and fats which in too big amounts can be dangerous for our lives. All in all, the phenomenon of Americanization is present in Poland. Its’ influence on our culture is huge but we can not define it as unequivocally good or unequivocally bad. It has a lot of good aspects but also many disadvantages. Tomasz Tomaszewski photo exhibition â€Å"Rzut beretem† Every young person who likes photography should visit the photo exhibition of Tomasz Tomaszewski called â€Å"Rzut beretem† which can be seen in CK Zamek in PoznaÅ„ from the 6th to the 26th of February, 2009. It is the summary of all the photographer’s work that he did in 2008 when he was traveling around Poland. As soon as we enter the hall of CK Zamek, we can notice that all the photographs are black and white. That discoloration was done deliberately to make the photos look more amazing and to present the topic of the exhibition as best as possible. All of the 60 most interesting photographer’s pictures show the forgotten places in Poland such as old villages, homesteads, etc. It refers to the name of the exhibition, which means that the places shown on the pictures seem to people who live in the city to be far away from them but the truth is that they are nearby being undiscovered and underestimated. Photographs presented on the exhibition are of incredibly high quality, the contrast is also high and the frames are considered, they were not made accidentally but to present the photographer’s point of view. I recommend this exhibition to every young people interested in photography. â€Å"Rzut beretem† is worth seeing it to discover the forgotten and underestimated places in Poland.

Tuesday, October 22, 2019

Free Essays on Speech For Condom Distribution In Schools

PERSUASION SPEECH INTRODUCTION Attention Getter: You are 15 and confronted with the very real situation of having unprotected sex with your older boyfriend. You don’t really want to do it, but you don’t want to look like a prude. You ask for a condom and your boyfriend said he thought you had it. You sigh in relief when suddenly he says, â€Å"Let’s just do it without one.† Not wanting to be branded as a prude you commence. The next day everyone is staring and you even heard someone mention the word slut. Two weeks later your pregnant and your boyfriend says it isn’t his. What’s next for you Preview: Unfortunately, situations like this happen everyday amongst our youth. It is unfortunate when a young person’s life is derailed so suddenly because of not using a condom. If only it was readily available to them. I. Does condom distribution in public schools promote sexual activity? A. Making condoms available in public schools gives students the opportunity to obtain relatively large numbers of condoms, which does not lead to increases in sexual activity but an increase in condom use among sexually active teenagers. B. Do condoms reduce the risk of pregnancies and Sexually Transmitted Diseases (STDs)? Yes! -Other than abstinence, the condom is the only effective protection against pregnancies and STDs such as the HIV virus and AIDS. C. The condom is the contraceptive of choice for anyone with any risk of exposure to STDs. -According to the National Coalition to Support Sexuality Education, â€Å"More than half of American teenagers have had sexual intercourse and face significant sexual health risks. D. Each year, over one million teenagers become pregnant, one in seven teenagers contract an STD, and one in five hundred students on college campuses are infected with HIV.† II. It is as though parents and schools have forgotten that some teenagers do not desire to be sexually ac... Free Essays on Speech For Condom Distribution In Schools Free Essays on Speech For Condom Distribution In Schools PERSUASION SPEECH INTRODUCTION Attention Getter: You are 15 and confronted with the very real situation of having unprotected sex with your older boyfriend. You don’t really want to do it, but you don’t want to look like a prude. You ask for a condom and your boyfriend said he thought you had it. You sigh in relief when suddenly he says, â€Å"Let’s just do it without one.† Not wanting to be branded as a prude you commence. The next day everyone is staring and you even heard someone mention the word slut. Two weeks later your pregnant and your boyfriend says it isn’t his. What’s next for you Preview: Unfortunately, situations like this happen everyday amongst our youth. It is unfortunate when a young person’s life is derailed so suddenly because of not using a condom. If only it was readily available to them. I. Does condom distribution in public schools promote sexual activity? A. Making condoms available in public schools gives students the opportunity to obtain relatively large numbers of condoms, which does not lead to increases in sexual activity but an increase in condom use among sexually active teenagers. B. Do condoms reduce the risk of pregnancies and Sexually Transmitted Diseases (STDs)? Yes! -Other than abstinence, the condom is the only effective protection against pregnancies and STDs such as the HIV virus and AIDS. C. The condom is the contraceptive of choice for anyone with any risk of exposure to STDs. -According to the National Coalition to Support Sexuality Education, â€Å"More than half of American teenagers have had sexual intercourse and face significant sexual health risks. D. Each year, over one million teenagers become pregnant, one in seven teenagers contract an STD, and one in five hundred students on college campuses are infected with HIV.† II. It is as though parents and schools have forgotten that some teenagers do not desire to be sexually ac...

Monday, October 21, 2019

Arbitration and Conciliation (amendment )Act 2015 Essays

Arbitration and Conciliation (amendment )Act 2015 Essays Arbitration and Conciliation (amendment)Act 2015 Key Provisions of Bill Mandatory for arbitrators to settle disputes within 12 months. This period can be extended by 6 months only by a court on sufficient cause. Cut the fees of arbitrators if the court finds that the delay has been caused due to arbitrators. Rewarding arbitrators with extra fees in case the matter is disposed of within 6 months and the parties agree to pay more. Empower arbitration tribunals to grant all kinds of interim measures that courts provide. Thus giving more teeth to them in order to make tribunals directives enforceable in the same manner as those of courts. KEY AMENDMENTS: The Amendment Act has introduced some major changes in the principal Act. A brief summary of the following key amendments for quick reference: Amendment to definition of the term Court in Section 2(e): Definition of the term Court is amended to provide that certain provisions of Part I of the Act such as interim relief (section 9), court assistance in taking evidence (section 27) and appeal to interim relief order under section 9 (section 37) shall also apply to International Commercial Arbitration, even if the place of arbitration is outside India, subject to an agreement to the contrary between the parties to the dispute. In case of International Commercial Arbitration, the High Court shall be the court for reliefs under the Act. Amendment to Section 7: An Arbitration agreement contained in the form of communication through electronic means shall also be treated as an arbitration agreement in writing Amendment to Section 8: Unless the judicial authority finds that prima facie no valid arbitration agreement exists, said judicial authority shall refer to the parties to the Arbitration on the action brought by party to arbitration agreement or person claiming through or under him. If the party applying for reference to arbitration has not having original or certified copy of arbitration agreement between them but the said copy is retained by other party then such party can make application to the Court to call upon other party to produce original or certified true of the arbitration agreement before that court. Amendment to Section 9: Where the Court passes an order for any interim measure under sub-section (1) of Section 9 before the commencement of arbitral proceedings, the arbitral proceedings shall be commenced within a period of ninety days from the date of such order. It further provides that once the arbitral tribunal is constituted, the Court shall not entertain an application for interim measure unless it finds circumstances that may render the remedy provided under section 17 inefficacious Amendment to Section 11: Appointment of arbitrator shall now be made by the Supreme Court or the High Court, as the case may be, instead of the Chief Justice of India or the Chief Justice of the High Court. An application for appointment of arbitrator(s) shall be disposed of as expeditiously as possible and an endeavor shall be made to dispose of the matter within a period of sixty days from the date of service of notice on the opposite party. The High Court is empowered to frame rules for the purpose of determination of fees of the arbitral tribunal and the manner of such payment. The High Court while framing rules shall take into account the rates of fee specified in the Fourth Schedule to the Act. Amendment to Section 12: Ensuring neutrality of arbitrators, when a person is approached in connection with the possible appointment as arbitrator, he is required to disclose in the writing the existence of any relationship or interest of any kind which is likely to give rise to justifiable doubts as to his neutrality. He is also required to disclose any circumstances which are likely to affect his ability to devote sufficient time to the arbitration and complete the arbitration within the specified period. A person having relationships as specified in the Seventh Schedule shall be ineligible to be appointed as an arbitrator; For example: The arbitrator is an employee, consultant, advisor or has any other past or present business relationship with a party to the dispute; or the arbitrator is a manager, director or part of the management, or has a similar controlling influence over the parties

Sunday, October 20, 2019

The Definition and Usage of Circumlocution

The Definition and Usage of Circumlocution Circumlocution is the use of unnecessarily wordy and indirect language to avoid getting to the point. Though circumlocution is usually regarded as a stylistic vice in contemporary prose, it can be used for comic effect, as in the passage below by S. J. Perelman. Examples and Observations Monty Pythons Man Who Says Things in a Roundabout WayInterviewer: Good evening. Well, we have in the studio tonight a man who says things in a very roundabout way. Isnt that so, Mr. Pudifoot?Mr. Pudifoot: Yes.Interviewer: Have you always said things in a very roundabout way?Mr. Pudifoot: Yes.Interviewer: Well, I cant help noticing that, for someone who claims to say things in a very roundabout way, your last two answers have had very little of the discursive quality about them.Mr. Pudifoot: Oh, well, Im not very talkative today. Its a form of defensive response to intense interrogative stimuli. I used to get it badly when I was a boy- well, when I say very badly, in fact, do you remember when there was that fashion for, you know, little poodles with small coats.Interviewer: Ah, now youre beginning to talk in a roundabout way.Mr. Pudifoot: Oh, Im sorry.Interviewer: No, no, no, no. Please do carry on because that is in fact why we wanted you on the show.Mr. Pudifoot: I thought it was b ecause you were interested in me as a human being. (gets up and leaves)(Terry Jones and Graham Chapman, Royal Episode 13: The Toad Elevating Moment. Monty Pythons Flying Circus, Dec. 22, 1970) Fed-Speak: The Circumlocutory Federal Reserve Chairman- [Federal Reserve Chairman Alan] Greenspan went on to suggest raising the retirement age, though he slipped it in using his customary circumlocution: Another possible adjustment relates to the age at which Social Security and Medicare benefits will be provided. Under current law, and even with the so-called normal retirement age for Social Security slated to move up to 67 over the next two decades, the ratio of the number of years that the typical worker will spend in retirement to the number of years he or she works will rise in the long term. In other words people are just living too long.(Dan Ackman, The Passion Of The Fed Chairman. Forbes, Feb. 26, 2004)- As Fed chairman, every time I expressed a view, I added or subtracted 10 basis points from the credit market. That was not helpful. But I nonetheless had to testify before Congress. On questions that were too market-sensitive to answer, no comment was indeed an answer. And s o you construct what we used to call Fed-speak. I would hypothetically think of a little plate in front of my eyes, which was the Washington Post, the following morning’s headline, and I would catch myself in the middle of a sentence. Then, instead of just stopping, I would continue on resolving the sentence in some obscure way which made it incomprehensible. But nobody was quite sure I wasn’t saying something profound when I wasn’t. And that became the so-called Fed-speak which I became an expert on over the years. It’s a self-protection mechanism when you’re in an environment where people are shooting questions at you, and you’ve got to be very careful about the nuances of what you’re going to say and what you don’t say.(Alan Greenspan, quoted by Devin Leonard and Peter Coy. Bloomberg Businessweek, August 13-26, 2012) The Circumlocution OfficeNo public business of any kind could possibly be done at any time without the acquiescence of the Circumlocution Office. Whatever was required to be done, the Circumlocution Office was beforehand with all the public departments in the art of perceiving- HOW NOT TO DO IT.(Charles Dickens, Little Dorrit, 1856)Perelmans ProseIn two shakes of a lambs tail- the official signal for aircraft to land in Palm Springs- the plane had landed and a flourish of trumpets greeted its three passengers, two of whom were familiar to any bystander. They were the renowned vedette Elizabeth Taylor and her producer husband, Mike Todd. The third, who bore more than a passing resemblance to the Apollo Belvedere but could not be said, in all justice, to rank with him in intellect, was the present writer. His chief distinction- if one may borrow G.K. Chestertons facility with paradox for a moment- was that he possessed no distinction whatsoever. What startling conjunction of the planet s, what mysterious and inexplicable forces of the I Ching had mingled the destiny of this utter cipher with that of these eminent face cards?(S. J. Perelman, The Hindsight Saga. The Last Laugh, 1981) Iranian CircumlocutionsMr. Ahmadinejads habit of answering every question about Iranian policy with a question about American policy was clearly wearing on some of the members, but at the end they acknowledged that he was about as skillful an interlocutor as they had ever encountered. He is a master of counterpunch, deception, circumlocution, Mr. Scowcroft said, shaking his head. Mr. Blackwill emerged from the conversation wondering how the United States would ever be able to negotiate with this Iranian government.(David Sanger, Irans Leader Relishes 2nd Chance to Make Waves. The New York Times, Sep. 21, 2006)Circumlocution as a First StepWe often take circumlocution as evasion, it neednt be. It might be a first step, a first form, triangulation: talk around something long enough and you can divine its center. Circumlocution. Perigraphs. I am going somewhere.(Kevin McFadden, Hardscrabble. University of Georgia Press, 2008)

Saturday, October 19, 2019

Agile software development Assignment Example | Topics and Well Written Essays - 500 words

Agile software development - Assignment Example On the other hand, agile software development methodology is a software development process that is aimed at developing a software application quickly and allowing for late changes. In addition, CMMI heavily relies on documentation and everything is properly documented when CMMI is being adopted. However, agile software development approach relies on minimum documentation because its focus is on the development. Though, both agile and CMMI have their advantages and disadvantages and the research has shown that if they are implemented effectively, they can work jointly and can play a significant role in the improvement of software development. In fact, principles and practices offered by the agile software development approach ensures critical, long-standing process improvement, hence making it a perfect partner of the CMMI model, which provides an excellent structure of an organization-wide, effectively trained nonstop optimization and improvement. Hence, it can be said that there is no incompatibility between CMMI and agile. In fact, the mixture of both CMMI and Agile complete each other’s capabilities as well as can lead to quick, reasonable, observable, and the continuing benefits (Ropa, 2014; Glazer, 2010). In view of the fact that in the agile software development the programming starts immediately and the testing phase remains active throughout the programming. In this scenario, the software testers have to perform a variety of testing techniques again and again. So the automation of these tests becomes essential. In fact, agile development cannot be successful without automating its testing phase. However, the decision about which tests need to be automated is taken while planning for a given user story. At this stage, testers and developers work collaboratively to determine where automation can be used to activate acceptance/signal completion of the story. Without a doubt, automated testing is really a precondition to becoming a truthfully agile

Friday, October 18, 2019

Culture experience growing up in the Philippines and Culture Essay

Culture experience growing up in the Philippines and Culture experience growing up in the United States - Essay Example At the same time, the past experiences of each individual are always associated with his/her culture. In addition, the elements of modernization and urbanization have caused cultural shift especially in economically developing and developed countries. This paper tends to discuss the culture experience growing up in Philippines and in the United States. Philippines is a developing country that is blessed with a great traditional culture named Filipino. It is a nation of 7107 islands, which is located at the Pacific rim of the Southeast Asia and the islands are volcanic in origin (The Philippines). The Philippines’ culture is reflected as a mixture of Spanish, American, and Asian cultures. Spanish colonization in Philippines lasted for 333 years and it had modified the conventional practices of Philippine population to some extent. During that term, the islands were ruled by Mexico and later the islands came under the control and administration of Spain. It is evident that Hispa nic influence has played a vital role in Philippine folk arts, festivals, religion, and language. From 1898 to 1946, Philippines were regarded as the territory of United States; and the popularity of English language and contemporary pop culture in Philippines can be attributed to this American influence. The gradual growth of cultural experience can be attributed to different factors such as past and shared experiences, institutions, and outsiders (Worldview perspectives). When a group of people share some common experience, they make certain generalizations on the basis of their concepts and thoughts. This phenomenon can be seen in the fashion industry of Philippines as Philippines are largely attracted by modern fashion trends. People share their thoughts on recent trends in fashion industry and often it is identified that this sharing practice has a direct influence on the traditional perceptions of Philippine people. Similarly, the influence of outsiders may alter the cultural structure of a country and it is experienced in Philippines also. In olden days, they maintained indigenous music that was introduced by Taiwan native tribes. This art form underwent various phases of transformation, and recently, pop music has gained popularity which could be attributed to the influence of western culture. The pop western culture has also profound influence on the lifestyle of Philippine people. It is known to everyone that United States is an agglomeration of different cultures, and therefore, the intensity of cultural experience is also comparatively greater across the nation. The role of minorities in the overall development of the nation is extravagantly important. African Americans, Japanese Americans, Muslim national settlers and others constitute the population. It is said that â€Å"living in U.S. is like playing water polo†. However, the United States owns a popular culture that is formed on the strength of ideas and beliefs generated by various soc ial institutions such as politics, media, and commercial systems. Consumerism is the recently identified cultural trend in US; for instance, today people tend to eat out more than ever before. A growing practice of maintain food diversity is also noticeable among different age groups, especially among different ethnic communities. The growing influence of media and other modern technology have given new interpretation to

LC 50 and LD 50 Dissertation Example | Topics and Well Written Essays - 500 words

LC 50 and LD 50 - Dissertation Example LD 50, also known as lethal dose 50 %, refers to the amount of a substance, in solid or liquid form, which is able to kill 50 % percent of a target population in a single dose. The dosage defines either single or multiple applications according to predetermined prescriptions. The two terms defines lethal administration of a substance in a habitat (Fingas and Charles, p. 191).angelo, social How oil can enter an organism Oil can enter into plants and animals’ bodies through different ways such as â€Å"physical exposure, ingestion, absorption and through food chain† (Fingas and Charles, p. 193). Entrance by physical exposure involves the organisms’ direct contact with oil, such as movement in the oil that can then enter the organisms’ bodies through their external openings. Ingestion is however the case of a direct consumption of oil. Absorption of oil occurs through transfer of volatile components through membranes of plants and some animals while exposure through food chain involves multiple transfers through ingestion (Fingas and Charles, p. 193). Meaning of avoidance Avoidance is one of organisms’ responses to calamities, such as oil spill, by restraining from affected areas. Aquatic animal are for example able to move to deeper levels to avoid spilled oil on water surface. Effects of oil spill on the aquatic environment Oil spill have different degree of effects on plants and animal depending on species and age.

Precis Article Example | Topics and Well Written Essays - 250 words

Precis - Article Example From the reports, the powerful hurricane caused extensive destruction to communities3. This revealed the inadequacies in federal, state and local preparedness for response to such events. The implication of this surprised many people because of the difficulty that the world’s richest and most powerful nation experienced in effectively managing a disaster that its occurrence had been predicted4. It is also true that predominant international communities were generous and were involved in donations and offers of aid in order to support such devastation. The failure to manage an event predicted accordingly is satire of the US government diplomacy disaster management5. This has generated various forms of conflict worldwide. Therefore the Katrina case study provides an opportunity for examining how disaster –related activities can or cannot yield diplomatic gains6. This induces an international cooperation among countries that have traditionally been

Thursday, October 17, 2019

Ethical Egoism Essay Example | Topics and Well Written Essays - 750 words - 3

Ethical Egoism - Essay Example Though ethical egoism has a particular plea, the concept has been virtually collectively forbidden as a satisfactory ethical idea. Ideally, one of the greatest straightforward condemnations is that ethical egoists characteristically pervert altruism, the guideline that opposes ethical egoism and foundation ethics on a concern for other people’s welfares (Rachels & Rachels, 2010, 2011). Conversely, a conclusive opposition to ethical egoism comes from the author Rachels. From his point of view, He parallels ethical egoism with bias in terms of its theoretical structure. Racists split all individuals into clusters and treat persons contrarily based on the feature of one’s race but have no defense for closing that their own race is any superior to others, therefore rendering discrimination a random policy (Rachels & Rachels, 2010, 2011). Likewise, ethical egoists claim that people divide the entire world into two groups of individuals and that we repute the welfares of those in the first collection as more vital than the interests of those in the subsequent group. The egoist may offer no defense for the difference between the two sets. Therefore, Rachels completes that ethical egoism is a subjective principle and that others must be given the identical ethical reflection as us because their qualities and requirements are similar to our own (Rachels & Rachels, 2010, 2011). Altruism is a feature of ethical thinking in which it is claimed that ethical verdicts must be based upon the welfares or well-being of other individuals instead of self-interest. On the other hand, Ethical egoism is considered to believe that a person must do what is in his/her own self-interest. Generally, what is in a persons’ self-interest might parenthetically be harmful to others, advantageous to others, or unbiased in its influence. This implies that altruistic actions are not the result of ethical egoism (Rachels & Rachels, 2010, 2011).  

Wednesday, October 16, 2019

Supreme Court Justice Thurgood Marshall Research Paper

Supreme Court Justice Thurgood Marshall - Research Paper Example Thurgood Marshall was a strong supporter of Martin Luther King and his efforts to liberate the black community from suppression. He has supported the anti-colonial struggles in Asia and Africa. In fact he has travelled the African countries in order to extend his support to the anti-colonial movements. At the same time he supported America’s involvement in the military conflicts with North Korea and Vietnam. Even though many of the Americans opposed the Vietnam War, Marshall was a strong supporter of Vietnam War as the Solicitor General and as a Supreme Court Justice. Many people believe that Marshall supported Vietnam War in order to avoid a possible clash between American judiciary and Executive or Legislative branches. Moreover, he was a strong opponent of communism which was another reason for the his support to Vietnam War. â€Å"Justice Marshall was an unyielding opponent of capital punishment, and voted to overturn every death sentence that came before the Court. He proved as strong a champion of freedom of expression as he had been for civil rights† (The Legacy of Thurgood Marshall, p11). Marshall’s effort to stop capital punishment has not been succeeded. Even then he has expressed his strong protest against capital punishment many times. In his opinion, human has no authority to take the life of a person even though it is necessary to punish the criminals. In his opinion, only the creator has the sole right over the life of his creations. At the same time he was a strong advocate of freedom of expression and civil rights. It was Marshall’s belief that government and society must permit each individual to achieve the limits of his or her intellectual and creative ability; to eliminate artificial barriers of bias, prejudice, arbitrary authority or paternalism and to the proposition that the ordinary person, whatever his or her color or sex, needs the protection of law (Shah) He has witnessed many incidents in American society itself with

Ethical Egoism Essay Example | Topics and Well Written Essays - 750 words - 3

Ethical Egoism - Essay Example Though ethical egoism has a particular plea, the concept has been virtually collectively forbidden as a satisfactory ethical idea. Ideally, one of the greatest straightforward condemnations is that ethical egoists characteristically pervert altruism, the guideline that opposes ethical egoism and foundation ethics on a concern for other people’s welfares (Rachels & Rachels, 2010, 2011). Conversely, a conclusive opposition to ethical egoism comes from the author Rachels. From his point of view, He parallels ethical egoism with bias in terms of its theoretical structure. Racists split all individuals into clusters and treat persons contrarily based on the feature of one’s race but have no defense for closing that their own race is any superior to others, therefore rendering discrimination a random policy (Rachels & Rachels, 2010, 2011). Likewise, ethical egoists claim that people divide the entire world into two groups of individuals and that we repute the welfares of those in the first collection as more vital than the interests of those in the subsequent group. The egoist may offer no defense for the difference between the two sets. Therefore, Rachels completes that ethical egoism is a subjective principle and that others must be given the identical ethical reflection as us because their qualities and requirements are similar to our own (Rachels & Rachels, 2010, 2011). Altruism is a feature of ethical thinking in which it is claimed that ethical verdicts must be based upon the welfares or well-being of other individuals instead of self-interest. On the other hand, Ethical egoism is considered to believe that a person must do what is in his/her own self-interest. Generally, what is in a persons’ self-interest might parenthetically be harmful to others, advantageous to others, or unbiased in its influence. This implies that altruistic actions are not the result of ethical egoism (Rachels & Rachels, 2010, 2011).  

Tuesday, October 15, 2019

Development in Language Learning Essay Example for Free

Development in Language Learning Essay Language educators in mono-linguistic societies world-wide face a commonly held myth: children are only able to handle one culture and one language at a time. No doubt this is due to the fact that these perceptions are largely formed by adults who have been brought up and conditioned to think in the modes of a one-language, one-culture society. Yet research has shown that children are much more flexible in these areas than most adults would give them credit for. Children world-wide learn two, three and more languages in their early years and while there may be some short-term developmental delay the long-term benefits from learning other languages is considerable. In the great majority of cases parents are the principle teachers of one or two of these languages and as the children’s main caregivers are ideally suited for the job. Parents, the most prestigious people from a child’s perspective, are the most important factor in molding a child in the pre-school years. The purpose of this paper is to take lessons learned from bilingual homes and apply them to second language learning at preschool. The core elements discussed will be the benefits of bilingualism and pre-literacy programs in the preschool years. There is no doubt that early literacy gives a marked advantage to children entering into primary school. It follows that the advantage would be double if literacy was promoted in two languages. What this paper seeks to show is that this can be done by using methods taken from successful bilingual households and mimicking them in second language education for preschoolers. Additionally, by providing early reading and listening activities linking the home and the second language, schools can make use of the one of the most powerful factors in the learning of a second language by preschoolers, parental support. Before these activities are outlined it is essential that we summarize the benefits of pre-reading skills in bilingual households. Discussion and Summary of Research 1. Benefits of Early Reading in Diverse Languages There is no doubt that given the environment and the proper motivational tools young children show an interest in reading and being read to. Parents who incorporate the reading of stories into a preschooler’s daily activities will see the increased chance of literacy at a young age. Theorists for years have been telling us about the benefits of reading to our child. Mackler (1997) claims that the more enjoyable a child’s experience with early reading the greater is the possibility that they will read with frequency in the future. She states that, â€Å"Young childrens self-initiated interactions with print at home are important behavioral indexes of emerging motivations for reading. Shared storybook reading plays an important role in promoting reading motivations; when the socioemotional climate is positive, children are more interested in reading and more likely to view it as enjoyable† (p. 69). Andersson (1977) concludes that â€Å"Parents who read, study, and discuss interesting or important subjects in the presence of their children and who answer their childrens questions create a close relationship with their children, a relationship which older children are quick to adopt with their younger siblings. † It only follows that if reading in one language to a child is profitable to the child’s future education reading in two languages is even more profitable. Andersson (1977) claims that early reading for children and their parents is an experience that brings joy and self-esteem to a child and that this is doubly so for children who have the opportunity to enjoy literature in two languages. In his study on family reading in two languages Andersson (1977) researched the early reading process of three families. He concludes that, â€Å"far from being a double burden, learning to read in two languages is a double joy, leading to a positive self-image. † Meier (2003) adds that children being read to in two different languages tend to learn about the distinctive cultures of the two languages. She claims that â€Å"From these book reading experiences, many children acquire an extensive book-based vocabulary and absorb important cultural lessons about things like gender roles, family relationships, and the nature of friendship† (p. 242). She also claims that these early reading experiences help children adapt to the school environment by teaching them to listen quietly and attentively, raising their hand when they wish to speak and remembering their questions until the end of the story (p. 243). One study done on low-income Spanish speaking immigrants and their children showed that reading done within the family helped considerably in expanding vocabulary of Spanish at home with a group of three-year-old children (Akers, Boyce, Cook, Innocenti, Jump Roggman, 2004, p. 371). Forty-seven mothers and their three year old children were analyzed while they shared reading time. The conclusions were that their children’s attention was expanded and that conversation and interaction within the family were enhanced (Akers, Boyce, Cook, Innocenti, Jump Roggman, 2004, p. 383). The most significant change was that the children’s vocabulary was significantly broadened (p. 384). Yet it is important to emphasize that investigation shows that while literacy can improve upon second language learning, bilingualism does not necessarily improve upon literacy. Bialystok (2002) contends that much of the literature surrounding literacy and bilingualism in fact argues that bilingualism promotes literacy and that this is not necessarily the case. She concludes that the relation between bilingualism and literacy depends to a large extent on certain skills developed by teachers and parents and that in this sense bilingualism at the time literacy begins can result in â€Å"an advantage and sometimes a disadvantage for bilingual children. Bilingualism clearly affects childrens development of literacy, but its effect is neither simple nor unitary† (p. 159). 2. Bilingual Families: What We Can Learn Although there is a great deal of literature on the benefits of learning a second language the deep grained fear in mono-linguistic cultures is that learning two languages at the same time is trying for that child. But some theorists claim that language learning for bilingual children is in fact quite the same for monolingual children (Paneque, 2006, p. 171). What is more important for authors such as Paneque (2006) are other factors such as â€Å"who provides the language input, or when the second language is introduced† (172). She adds that while some children may start the process of becoming bilingual at birth other start in their preschool years but that â€Å"Either way, both methods of becoming bilingual can be effective† (p. 172). Other studies claim that the fear of slow development caused by bilingualism causes children to know neither of the languages well. Mclaughlin (1995) claims that, in fact, it is uncommon that both languages be in balance. He claims that, â€Å"One language typically predominates in use and exposure. When this happens, elements of the other language can quickly be lost. The child can forget vocabulary and even rules of grammar† (p. 4). The author concludes that it is only a question of time before the other language catches up and evens out the results (p. 4). Genesee, Paradis and Cargo (2004) conclude that children are more than capable of learning more than one language, either at the same time or one after the other. While many people focus completely on teaching methodologies authors such as Walqui hold that the psychological side of second language learning is in fact just as important. Stresses and fears brought out in the home and school environment can result in problems for the bilingual child. Walqui claims that, â€Å"While many discussions about learning a second language focus on teaching methodologies, little emphasis is given to the contextual factors—individual, social, and societal—that affect students’ learning. There is no doubt that the success with which bilingual children develop both languages depends largely on two factors: school support and home support. While at home a child may speak one language at school they may speak another. In order for them to become proficient in the home language they must have the support of their family. Walqui (2000) claims that support from family is essential to second language learning. She states that â€Å"Some educators believe that parents of English language learners should speak only English in the home. However, far more important than speaking English is that parents value both the native language and English, [and] communicate with their children in whichever language is most comfortable. † There are a couple of important conclusions to make on the research done up until this time. The first is that the literature has shown us that the natural process of becoming bilingual can lead to inequalities in the learning of one language or the other at certain times. The second conclusion is that given the right support by the family and education institutions children can learn both languages to the satisfaction of both. The third is that communication through conversation and shared reading can greatly enhance a child’s vocabulary in either language. What we can take from these three points of bilingualism in preschoolers is that if the same circumstances of sharing and reading with bilingual children are applied to children learning a second language out of the home the possibilities of success would be enhanced. Application of Research Activities That Use the School and the Home to Promote a Second Language Playschool support, home support and shared reading are the three elements of the program this work will propose to use to develop the second language abilities of preschoolers at an age in which they may learn the basics of literacy in their second language at the same time they do so with their first language. Although there is debate on the language learning window and when it closes Paneque (2006) concludes that early childhood does seem to be the optimal time for language learning. She claims that it is â€Å"when the childs mind is still open and flexible, and not cluttered with all sorts of other learning, not to mention the societys views on which languages are prestige languages, and which ones are regarded by the society as of little or no importance† (p. 171). Before we go into the particulars of the proposed program first we should mention that it works around the presumption that the first priority to the family of a second language learner is to push their maternal language and excellence in that language. Indeed, Fortune (2003) states of English speaking students in immersion programs that parents must provided an atmosphere which will enhance their development of the English language. She claims that principally they should read and play games with them that will develop their literacy and vocabulary in English. She concludes that â€Å"Research shows that the stronger the development of the native language, the greater the proficiency in the immersion language, so children who enter an immersion program with a strong base in English will succeed more easily than those whose English skills are not as strong. † What is proposed here is that parents simply use one of the tools of promoting that language, pre-reading skills, to incite their preschoolers to open their mind to another language. So how can pre-reading be incorporated into a family that may not even understand the basics of the language being learned by the preschooler? This can be done by organizing a pre-reading program which connects the home and the preschool. Throughout the year teachers will choose a variety of simple word books that incorporate vocabulary the children have already learned in class. The teacher will read the story to the children and attempt to encourage their participation on discussing its characters, ideas and plot. Over the course of time they will do various activities that will work with the stories vocabulary and plot. These types of activity will obviously be dependent on the age group the teachers are working with. When the teacher is finished working with the story they will send the project on to its second stage – home discussion. The story will go home with the preschooler where it will be incorporated into family reading but it will not be the parents reading the story but rather the preschooler. The preschooler will be required to re-tell the story or act out the story as they remember it but by translating it into the families language. The family will be encouraged by the school to ask the child to instruct them on new vocabulary in the outside language. It is through activities like this that parents can help to support the second language by showing pride and accomplishment in what their child has learned up until that moment. Preschoolers in particular will be pleased that they have the opportunity to teach their family. Bilingual books may be used to further help the parents with the activity. Meier (2003) also provides an outline for choosing and presenting the chosen books that would help preschool and kindergarten teachers gain more interest from their students. She recommends that first and foremost a teacher choose a book that â€Å"relates to children’s lives† (p. 248). Secondly she recommends that teachers ask â€Å"creative and open ended questions† to stimulate interest in the story (p. 248). Lastly Meier believes that if a teacher makes a book come a live by using props it will garner a far greater interest in the story (p. 248). Summary It is through pre-reading programs like this that playschool teachers teaching a second language might harness the most powerful factor in a young child’s life, parental support, without disrupting the important mode of communication that is the maternal language. It is undeniable that both the reading and the acquisition of languages are of great educational importance. By combining the two and providing the right support at preschool and at home teachers and parents may be creating an atmosphere where these young children can take advantage of the flexibility their young minds allow them in language learning. References Akers, J. F. , Boyce, L. K. , Cook, G. A, Innocenti, M. S. , Jump, J. F. Roggman, L. A. (2004). Sharing Books and Learning Language: What do Latina Mothers and Their Young Children Do? Early Education and Development, 15 (4), 371-386. Andersson, T. (1977). A Guide to Family Reading in Two Languages The University of Texas at Austin Evaluation, Dissemination and Assessment Center, California State University, Los Angeles, http://www. ncela. gwu. edu/pubs/classics/preschool/iii. htm Bialystok, E. (2002). Acquisition of Literacy in Bilingual Children: A Framework for Research Language Learning, 52 (1), 159–199.

Monday, October 14, 2019

A Look At Airasia Management Essay

A Look At Airasia Management Essay The transportation service company that we have selected is AirAsia. AirAsias principal activity is to provide air transportation services. Since 2001, AirAsia has broken the travel norms around the globe and become the worlds best airline. AirAsia has gained an award winning and most low-cost airline in Asia. With a fleet of 72 aircraft, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from centers in Malaysia, Thailand and Indonesia. AirAsia is a very successful low cost carrier. In a very short time, it became a market leader in the Asia region. AirAsias main base is the Low- Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Through the corporate philosophy of Now Everyone Can Fly, AirAsia has become more popular and many people choosing Air Asia as their preferred choice of transport. AirAsia believes in the no-frills, hassle-free, low fare business concept can bring the business to very successful and feels that keeping costs low requires high efficiency in every part of the business. Apart from the principal activity of providing airline transportation service, AirAsia also involved in the courier service which consists of Delivery-to-Door (directly to the specific destination) and Airport-to-Airport two parts. The rates of such services are cheaper than other couriers by up to 50 percent lower price. It guarantees your courier with more value and savings. Customers can easily access to the service by just a few clicks in the AirAsias website. It is very convenient, efficient and cost saving. Besides, customers can easily track their consignment using the Google Maps. AA16a History of AirAsia AirAsia was established in 1993. Before 2001, AirAsia fail to sufficiently stimulate the market and attract enough passengers from Malaysia Airlines in order to establish its own niche market. On 2 December 2001, because of the failure of establishment, the airline was up to sale and purchased by Tony Fernandess company Tune Air Sdn Bhd. Tony Fernandes then enrolled some of the lending low-cost airline experts to restructure AirAsias business model. He invited some experts to join the executive team. In late 2001, AirAsia was re-launched in Malaysia as a trendy, no-frills operation with three B737 aircraft as a low-fare, low-cost domestic airline. In 2003, AirAsia has already become more attractive in its market demand, subsequently opened a second hub at Senai International Airport in Johor Bahru and launched its first international flight to Bangkok. After that, AirAsia started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Airasia start to commence airline service in many other countries in the subsequent years. In the year 2006, Low Cost Carrier Terminal (LCCT) was established in Kuala Lumpur International Airport which cost the establishment fee of RM108 million which can handle 10 million passengers a year. After that, AirAsia has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, and has a crew productivity level that is triple more than Malaysia Airlines. It achieves an average aircraft utilization rate of 13 hours per day. AirAsia is currently the largest single customer of the Airbus A320. The company has placed an order of 175 units of the same plane to service its routes and at least 50 of these A320 will be operational by 2013. On 27 December 2006, Air Asias CEO Tony Fernandes unveiled a five-year plan to further enhance its presence in Asia. In the plan, AirAsia will strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indonesia, Southern China and India. Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit 18 million by the end of 2007. On 27 September 2008, AirAsia has on its list 106 new routes to be added to its current list of 60 over the next few years. The number of old routes discontinued has not been publicly disclosed. On 12 November 2008, AirAsia abolished fuel surcharges. In doing so, it claimed to be the first airline in the world to abolish fuel surcharges. By May 2008, the airline had flown 55 million cumulative passengers. In 2010, it has the worlds lowest costs for an airline, at the rate of below 2 cents per seat per kilometer. AA01a AirAsia SWOT analysis SWOT analysis is the combined analysis which examines the Strengths, Weaknesses, Opportunities and Threats of one company. It is a very important analysis in a company because it can identify the internal (strength and weakness) and external (opportunities and threats) factor for a company in order to achieve their goals and objectives hence to be low cost carrier company in airline industry. To be successful in the company management, a company needs to consider the companys ability and how to integrate it with internal and external factor. Main purpose of the analysis is to identify the internal and external factor that AirAsia need to consider for low cost carrier in airplane industry. Strengths The primary strength of AirAsia is the low cost leader in Asia. The strength of AirAsia is to maintain low cost; whereby they dont have to provide benefits to their workers, but still can maintain the best quality of their fleet. AirAsia has successfully created a low-cost airline mentality among their workforce. The workforce is very flexible and high committed in making AirAsia the lowest cost airline in Asia. AirAsia reduce its cost by attaining efficiency in every part of the business and maintaining simplicity. Therefore every system process must incorporate the best industry practices. The first thing for the low cost apply is the time concept. Time is money. An airline makes money when the aircraft is flying, not when the aircraft is parked.  In order to maintain low cost, AirAsia must consider of high aircraft utilization (which keep the aircraft flying as much as possible) to minimize the time spending on the ground. Secondly, no frills is the factor to achieve low cost. AirAsia only provide those necessities for their customer and reduce the unnecessary cost to be incurred in the fare of airline. For instance, The Company do not provide free food beverages, free seating, ticketless airline are all the activities excluded in order to achieve a more competitive price by wasting money on insignificant services. On the other hand, streamline operations that allow the process making as simple as possible is the key of a successful low cost carrier. The second strength of AirAsia is the excellent utilization of Information Technology (IT). The Low Cost Carrier (LCC) is expected to expand rapidly by attracting more customers to join the market thus increasing the degree of rivalry within the industry. The excellent utilization of IT have directly contributed to their promotional activities, brand building exercise as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees. AirAsia was recognized for being the first airline in the world to introduce SMS and IVR booking solutions to its guests to expand its booking system. AirAsia widely utilizes the internet as a booking and payment channel has kept them to be the leading airline company in Asia. Its comprehensive website at (www. airasia.com), allows guest to book and pay for seats, check flight schedules, and acquire information about the airline. The website is so popular, that approximately 45% of AirAsias business is done th rough internet sales. AirAsia became the first airline in the world to offer a multi-lingual website that comes in 6 languages English, Bahasa Malaysia, Mandarin, Tamil, Thai, and now Bahasa Indonesia. This is also one of the advantages of the company as the website is user friendly as well as enabling company to focus on different market segment especially countries in Asia. On the other hand, the management team of AirAsia is also very good in strategy formulation and execution. This is no doubt a crucial strength for Airasia as company strategy is the core element of a business. To be successful in their long terms objective and their business, AirAsia need to identify their strategic management. Company can easily achieve their vision and mission base on the good management. With good management, company is required to be considered of its ability. The ability of the company can be integrated by the SWOT analysis. Airline industry is a unique and complex industry, thus without a good and right management, its possible that AirAsia could not be able to compete with the complex business environment. AirAsia has a strong management team instead of just a general management. The simply general management involved in the major four functions of planning, organizing, leading and controlling may not be sufficient to support the whole organization. It is more concern in the management internally but rather creating competitiveness. The strategy that management team of AirAsia have formulated was a combined of several proven strategies by other low cost airlines. The strategies included Ryanairs Operational Strategy which emphasis on no frill and landing in secondary air port is a good starting point for the organisation. Other strategies like Southwests People Strategy focus mainly on employee while Easyjets Branding strategy is an excellent idea by linking the organization with other service providers like hotels, car rental and etc. Weaknesses The second part of the internal factor of SWOT analysis is the weaknesses. The main weakness of AirAsia is that they do not have their own maintenance, repair and overhaul (MRO) facility. Why AirAsia need maintenance, repair and overhaul facility? It is because since AirAsia is expanding to a huge company and they have huge number of planes need to be serviced in order to ensure the safety of the customer. The lack of own maintenance teams may lead some problems such as renewing contract, misunderstanding of the contact, lack communication, poor quality and delayed services amongst others. On the other hand, they also may not drive the same standards and mission that drives by AirAsia and there is a risk that the confidentiality may be compromised. Thus, without a proper MRO facility, it will affect the productivity and performance of the company causing a hindrance to the road of success of AirAsia. The second weakness of AirAsia is that AirAsia has received a lot of complaint from customers on their service. For examples, flight delays, being charged for more and not able to change flight or get a refund if customers could not make it. Customers are the main source of income for an enterprise especially when it involves services, it is crucial that Airasia set their priority on customers by having the concept of customer first. To maintain a good customer service is essential when competition is getting intense nowadays. When a customer feel unhappy with the services provided to them, it may distort company brand name besides presenting a negative and undesirable image to not only a single customer but a number of them when they are being acknowledge and influent by negative feedbacks through unsatisfied customer. Therefore it is significant for AirAsia to be serious on considering customer complaints and utilized them to improve their services. After reviewing the strengths and weaknesses of AirAsia, we must also consider the external factor of SWOT analysis which is opportunities and threats of Airasia in market place. Opportunities The opportunity of AirAsia is depend on the ever-increasing oil price. The increase of service cost or production cost is the most undesirable result which will decrease the overall return earning of their company. However, the increasing oil price has become another opportunity for AirAsia instead of bringing threat to the company. It is mainly because AirAsia has been emphasized in the low cost strategy and being a low cost leader, although the extra cost of the increase oil price will bring disadvantages to AirAsia, this effect will not be a huge impact to AirAsia, its cost will still be the lowest among all the regional airlines as other airline company also facing the same problem. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service airline and other low cost airlines customers as well. Thus, this opportunity creates a winning position for Airasia when it is a threat for other airline company. Secondly, the ASEAN Open Skies agreement that has been reached is another opportunity for AirAsia. Open Skies is an international policy concept which calls for the liberalization of rules and regulations on international aviation industry especially commercial aviation. ASEAN Open Skies allow unlimited flights among ASEANs regional air carriers beginning December 2008; it allows AirAsia adding Singapore routes which has proven to be high yielding and is expected to deliver sustained profit. This will definitely increase the competition among the regional airlines. Moreover, AirAsia stands at the gate of profitable opportunities, their recent developments and intended expansions will give them a global exposition. As they venture into internet booking and ticketless services for their marketing processes, they would be opened to electronic commerce business solutions for their enterprise, such as SCM, ERP, and EDI etc. Furthermore, the use of internet services for their services would open more opportunities for AirAsia in the process of solving network, communication, and information related problems that could be inherent in the organization. The population of Asian middle class is reaching almost 700 million by 2010 can also creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. You can imagine that more and more people would be willing to travel by air; it would bring advantages to AirAsia, however, as well as other company. Threats AirAsia take advantages of lower landing fees at low cost terminal, which is also without airport lounges charges. They also provide E-ticket rather than printed ticket to customer which is cheaper. However, due to the certain rates like airport departure, security charges and landing charges are beyond the control of airline operators, this is a threat to all airlines especially low cost airlines that tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. This is an extra cost that is compulsory to pay. Different airport charges differently and this might lead to extra uncertain cost for AirAsia. Another threat would be security of their networks. As mentioned above, Airasia is highly depending on their information technology and information system used. For example online booking, customer information and details kept in system may be risky when the security of the networks is susceptible. This will put the company at risk to bear the enormous loss when the information system is being destroyed. The internet is a public domain and as such it is vulnerable to be attacked by hackers or viruses, AirAsia ought to be conscious of these threats and have proper plans and control to prevent any of these to happen. Owning to the facts that most organization are struggling for survival, major players may enter targeted market segment which is profitable. Alternatively, Market segments growth could attract major competition. This will create another threat for AirAsia. AirAsias profit margin is about 30% and this has also already attracted many competitors. Some of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier such as Tiger Airways which is one of their business strategies to gain market value and compete with low cost airline. Therefore it is vital for Airasia to maintain competitive among the rival by upgrading their services consistently. Users perception that high budget airlines may compromise their safety, thus to keep costs low is another threat to AirAsia. AirAsia must have high-quality planning in order to provide customers first-class airline service by ensuring their safety and comforts with an affordable price. AirAsia needs to aware of the market demands and policies for local territories, because economic slowdown could reduce demand for AirAsia. Local Airlines would have easy access to certain information that could aid them; therefore, AirAsia needs to be on constant market audit, market researches and control to keep up with such competition. In conclusion, Swot analysis is a very effective way of identifying strengths and weaknesses, and of  examining the opportunities and threats one tends to face. Carrying out an analysis using  the SWOT framework helps AirAsia to focus activities into areas where one is strong and where  the greatest opportunities lie. SWOT analysis from AirAsia is one of the major components to strengthen the business and allow them to be able to compete with the competitor by possessing a firm position in low cost carrier airline industry. Porters Five Forces Model Power of suppliers In every business industry, suppliers always exist. Power of the suppliers is important as it will affect the industry. Suppliers supply inputs in order to produce goods or services to the customers. Inputs can be referred to raw materials, services such as expertise, components, and labor which are essential to run the firm or to power up the company. In the airline industry, the suppliers are quite influential since there are only two major suppliers which are Airbus and Boeing. Hence there are not many choices for airline industry. Nevertheless, the global economic crisis has limited the new entrant and also reducing the upgrade of planes in the immediate future.    However, both suppliers provide almost same standard aircrafts and hence the switching to AirAsia is low. Moreover, AirAsia placed a large amount of order from Airbus in order to accommodate the heavy demand from the public on its reasonable flights. AirAsia have no problem acquiring airplane from their supplier, AirBus because AirAsia is mainly an AirBuss airplanes user. Its rival, MAS whereas is mainly a Boeings airplanes user. Power of buyers. Besides the compulsory existence of suppliers, buyers are also necessary in the business industry. This is because they are the prerequisite for the company to keep running. Buyers who are also recognizes as the stakeholders are people who demand goods and services from the firm. This tells us that buyer tends to hold bargaining power and this pressurizes firms. Price changes can be sensitive in the competitive market and the consequence might cause firms to lose or gain in revenue. In our case, buyers demand reasonable and affordable flight price from AirAsia. Years after this airlines been incorporated, it successfully satisfy the buyers bargaining power for flights at a low fare by introducing campaign such as Mind Blowing Fair, New Year Sale, 500,000 Free Seats and the latest with Fabulous Fly-Day. AirAsia is first to introduce ticket-less traveling, are nearly accomplish. In this industry, buyers have no bargaining power on price of fare like those in a morning market. In fact, they are often offered cheap fare flight on limited period such Every Friday, 11am-4pm. AirAsia adopted an information technology (IT) similarly to other airlines which called Yield Management System (YMS). Even though this system has affected the price of fare, but it is able to achieve fairness in business to the customers and the firms. As an example, a reservation done at a later date will be charged more than the one done earlier for the same seat. This is to provide advantage in term of lower price for the customers who had put efforts in buying fares earlier. Moreover, high demanded routes or destination tends to be more expensive compare to destinations which are less active. By doing so, AirAsia would be able to cope with total seats demanded by the customers. If price of fares are the same overall, AirAsia would unable to earn from flights which are less popular. The intensity of competitive rivalry The word intensity means the pressure or amount of forces being applied. Thus, this Porters force talks about how competitive are the firms or companies in the business market. In this competitive market, many firms often fall due to their incapability to cope with competitive pressure from the rivals. Those firms will end up losing more than their cost of input or eventually strive into other markets. In order to survive in a competitive market, firm must not fall into dilemma when it comes to advertising, invest in research and development(RD), innovate new yet efficient product and up to date with latest technology. This is because those efforts by least can provide the firm competitive advantages in the market. In Malaysia, there are only two main airlines companies which are operating and dominating in the countrys market, apart from other foreign airlines company. They are AirAsia and Malaysia Airlines (MAS). Firefly is actually a wholly owned airline by MAS. Both of these airlines have been rivals for at least a decade. Thus, it can be concluded that AirAsia is receiving high intensity of competitive pressure from MAS. MAS have always strived to provide comfortable and reasonable fare flights to compete with AirAsia. However, AirAsia is still capable to resist their pressure by providing customers with cheap fare tickets without losing the quality of their services. The main competitive advantage of AirAsia is low cost in providing services. For example, meals during flight are not provided which can save up the cost to provide foods and in return, reducing the cost of fare. Spaces in AirAsias airplanes are fully utilized so that the airplane is able to load more passengers in a single f light. This enables the company to earn more and making them capable to provide cheaper fare flight. AirAsia through its designated system provide customers a comfortable service in booking the flights through internet and mobile. Customers can surf mobile.airasia.com to book flight using mobile or http://www.airasia.com using the internet. Their systematic online electronic ticket ordering process enables them to even cope with mass booking by the customers during day and night. The diagram explains how the system works and notify why the errors are kept to the minimum. It is a computer reservation system (CRM) powered by Navitaires Open Skies technology that includes Internet, call center, and airport departure control functionality. This system has greatly assist AirAsia in achieving success. Even Tony Fernandes, CEO, AirAsia agrees: Navitaires Open Skies technology has truly enabled AirAsias growth from 2 million passengers to 7.7 million passengers in less than two years. Open Skies scaled easily to accommodate our growth. However, I would strongly declare that even though AirAsia indeed is receiving competitive pressure from MAS but, the market or industry itself is not competitive as both of them have already dominate their respective market segments. Threat of New Entrants Barriers to entry are designed to block the way of potential and new entrants from entering a market profitably and to compete with the existing firms. Capital requirements, economy of scale, product differentiation, government and legal barriers are some of the examples of barriers for a new entrant. New entrants to a business will bring a brand new capacity and a desire to gain market share this will apply pressure on prices, costs, and the rate of investment. There is always an underlying pressure for response and alteration for the existing players in a business when there is a new entrance. The competition in a business will be high if it is easy for other companies to enter to this business. As we know the biggest barrier for a new player to enter any business especially airline industry is the cost of entry. Airline industry is a business that requires huge and large investment. Thus, AirAsia has a low threat of new entrants because the airline industry is so saturated that there is barely space for a newcomer even to squeeze its way in. Cost of buying and leasing aircrafts, safety and security measures, customer service, research and development, high manpower and technologies causes the airline industry to become one of the most expensive industries in the world. In this world of today, every primary activity is carried on by specific information technologies especially for business like airline industry. It is extremely costly for a business to implement these information technologies systems. So, this is another barrier for the new players to enter to certain business. For instance, Advanced Planning and Scheduling System (APS) are significant in aviation business. It is costly for a company to implement this system but without implementing and employing the system, no airline as well as AirAsia can run their business smoothly. Air Asia requires APS system to maintain their customers loyalty because APS system is competent in optimizing operational planning and scheduling which enable Air Asia to create new source of cost advantages. As a result, this shows that Air Asia has a high threat of new entrants since those systems are costly to implement. Brand name of existing airlines and frequent fliers point are other barriers to entry. It is really difficult to decoy consumers out of their existing favorite brands. Somehow, an airline with a strong recognition can maintains old customers and lures new customers even though its prices are higher. How does Air Asia do it? Information Technologies (IT) is one of the major that enables Air Asia to offer their customers in lowest possible prices. All airlines industry competes on costs. To maintain and to improve in the current market position as well as new market, AirAsia has implemented the Low Cost Carrier System (LCC) in order to continuously searching for cost advantages. AirAsia has successfully positioned their simple but strong slogan Now Everyone Can Fly in their customers mind by offering lowest possible prices. Lowest possible prices lead to increase in their profit. Its net profit for the second quarter ending 31 December 2004 was reported RM44.4 million, a 322% increase over the previous quarter (AirAsia, 2005). This again shows AirAsia has a high threat for new entrants to enter. Threat of New Substitute Threat of new substitute means the availability of a product that the customer can purchased rather than the industrys product. In other words, substitute product is an alternative of products that offers by other firms that have similar benefits or functions. Profitability of an industry will be affected by the availability of substitutes because customers have the choice to choose. A number of factors such as consumer switching costs, prices and quality of substitute products will determine the presence of threat in this aspect. For local airlines, the threat of substitutes face by AirAsia might be a bit higher than international carriers. Substitutes for air travel to the desired location in a local country include train, car or bus yet time, money, personal preferences and convenience will determining ones decision. Although airlines travel maybe a slightly expensive than by bus or car, the time taken is much faster. Since AirAsia has implemented Low Cost Carrier System which can offers customers in lowest possible price has lead to most of the customers switch to AirAsia as the switching costs is low. AirAsia faced a low threat substitutes for international carriers since there is a low threat of new entrants. Besides, most of the customers choose to travel by air since traveling through air save times. However, in the worldwide market, AirAsia still needs to compete with many existing players such as Cathay Pacific and Japan Airlines. Nevertheless, AirAsia builds and maintains its competitive advantage by offering services at a price that is basically lesser than competitors prices. Above and beyond AirAsia has become the first airline that executed ticketless travelling among its competitors by using computer reservations system. Computer reservation system is a programmed and computerized system that used to store and retrieves information and perform transaction associated to air travel. This assisted AirAsia to perform operation effectively and efficiently. ERP, SCM, CRM In todays globalize economy, information technology (IT) has driven fundamental changes in the nature and application of technology in business. Cross-functional system is the third era of information system, coming after calculation system and functional system. What exactly is the purpose of the system? What benefits will organizations obtain after implementing the system? These questions are so frequently asked that some companies even gave up on executing the cross-functional system as it involves coordinating activities across multiple departments and require workers to comprehensively change the way they used to work. However, cross-functional system will be extremely beneficial if it is applied in the correct manner. A successful application of cross-functional systems is dependent on two factors, people issues and technological issues. People issues include corporate culture, work units and individual decision makers. The important factor in corporate cultures and work units is no doubt cooperation, only by working together managers are able to share information through the system. For efficient decision making, useless or incorrect information in cross-functional systems must also be prevented. Technological issues on the other hand, include information system (IS) elements. Management must compare the advantages of using information system elements such as inputs, processors and outputs with the costs involved. There are plenty of examples regarding cross-functional system, but Supply Chain Management (SCM), Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM) are the 3 types of enterprise system going to be discussed. Supply Chain Management (SCM) is the current trend in most of the organization, where SCM is define as a set of synchronized decisions and activities utilized to efficiently integrate suppliers, warehouses, transporters, retailers, and customers so that the right product or services is distributed at the right quantities, to the right location and at the right time in order to satisfy customers high demand and minimize any unnecessary cost occurred. SCM core objective is to improve customer service by eliminating waste from the system in all types of form including wasted time. Being able to eliminated wasted time allows the coordination of business processes to be speeded up. Commonly, supply chain contains three flows that organizations need to take into account. First is the material flow, where all physical products including the end-products, raw material and so forth flow along the chain. Information flow consist of all types of data including demand, supply shipment, orders and all sort of information that are required in the supply chain. Lastly is financial flow, involving all transfer of money, payment and credit related data which is vital in the supply chain. On the other hand, a companys supply chain is complicated because it might involve hundreds and even tho